Thinking Differently About Taxes

Why We Started Lilac

Posted by Eric and Jay on May 1st, 2017

Taxes suck. They’re confusing, complicated, and difficult to manage. Lilac thinks about taxes differently. We believe that taxes don’t need to be the headache that they are. You should never be in the dark about how much you owe, and you should rest easy knowing you’re not overpaying your taxes. Too many people have no idea how much they owe or are owed by the government. Understanding your tax situation should be as simple as checking the balance of your savings account.

As much as taxes suck for all of us, they’re especially painful for the millions of people who are self-employed. Even doing jobs such as driving for Uber or Lyft, delivering for Postmates or DoorDash, or picking up the odd job for Fiverr or TaskRabbit can greatly complicate your tax situation. The point is, people who are self-employed are often unaware of deductions and business expenses they could take advantage of to save money. They leave money on the table that should be in their pockets.

Lilac app on table

We started Lilac with a simple goal of creating innovative financial tools that enable people to understand and manage their taxes. And unlike the big tax guys that spend millions each year lobbying to keep taxes complicated and making it expensive to file, we’ve got your back. Honesty, excellence and empathy are our core values and we care a lot about getting it right. Were’e starting by simplifying taxes for those who are self-employed but we think everyone could use a bit of help understanding and managing their taxes. We hope you're as excited as we are about the new way of thinking about taxes. Learn more about what we're building and stay in touch.

-Jay & Eric

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